FORMATION : MAITRISER LES RÉSEAUX SOCIAUX POUR DÉVELOPPER SON ACTIVITÉ

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Votre espace e-learning : Le cours

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Contenu Cours

1 - Stratégie Digitale Avancée

a) Identifier les réseaux sociaux adaptés aux besoins de l’entreprise

b) Exploiter des outils avancées pour otpiminer la stratégie

c) Établir des objectifs commerciaux pertinents afin d’orienter la stratégie de développement via les réseaux sociaux

2 - Plan Éditorial Stratégique

a) Définir une stratégie éditoriale cohérente

b) Créer une identité visuelle pour votre entreprise

c) Utiliser le storytelling dans la stratégie de contenus

d) Etablir un plan de communication Social Media complet

3 - CRÉATION DE CONTENU ENGAGEANT

a) Produire un contenu attrayant et performant

b) Les règles d’or pour maximiser la visibilité de son contenu

c) Créer des vidéos promotionnelles professionnelles pour développer sa présence en ligne

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